This article was originally published on Ethical Corp


“A California-based data analytics company, Earth Genome, is concentrating on helping companies use big data to make decisions about risks to water supply and interventions to protect it.

Market development VP Michelle Lapinski, says environmental profit and loss accounts identify challenges, but not solutions. “When you make decisions you need information about place; you need to know what you should do.”

Working with the World Business Council for Sustainable Development (WBCSD), and Arizona state university, Earth Genome has developed a Green Infrastructure Support Tool (GIST) that draws on 40 datasets.

Dow Chemicals was among the first companies to pilot the tool. Dow’s concern centred on its plant at Freeport, in Texas, where multi-year droughts are punctuated by devastating floods. The company had been considering investing in grey-water solutions to help maintain supply to the plant. Earth Genome’s analytics allowed Dow to visually explore the water-basin outside the facility and consider the potential financial and hydrological benefits of investing in wetlands, nature’s reservoirs. It was able to determine the best location for a wetland, to benefit everyone in the watershed, not just Dow…”

Read on at: Ethical Corp.