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Sustainable Brands ’17 Detroit – Redefining the Good Life
May 22, 2017 - May 25, 2017
The Coalition is proud to partner with Sustainable Brands on their flagship event in Detroit.
As a supporting partner of SB´17 Detroit we have negotiated a discounted rate for members of our network. If you are interested in registering for the conference, you can register here and receive a 20% discount. Offer is only applicable to new registrations. Your booking code is nwNCCsb17d .
During the conference, Coalition organizations Dow, Earth Genome and TD Bank will present on how they are applying natural capital and the Protocol in their businesses. This session will be facilitated by Michelle Lapinski, Vice President – Earth Genome, who also holds a seat on the Coalition’s Advisory Panel.
SB’17 Detroit will convene over 2,000 brand and business leaders at the Cobo Center in Detroit for a collective conversation about how brands can position themselves for success against a backdrop of changing societal needs. Nearly 300 global thought-leaders and sustainability practitioners will share ground-breaking research and analysis that seeks to better understand the multi-dimensional aspects of the ‘Good Life’.
SB’17 Detroit marks the beginning of a 3-year Sustainable Brands’ global initiative and the purposeful activity towards Redefining the Good Life: a call to all brand leaders to create a new collective and locally relevant vision of what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet.
The emergence of today’s pressing social and environmental challenges is stirring global business and brand leaders to drive positive and real change. There is heightened desire to seek awareness of the issues, a broader level of engagement and commitment to addressing those issues, and a willingness to co-create solutions that support a healthy future for humanity and the natural world around us.
Business leaders will gain access to emerging insights and analysis, find the right partners and tools to accelerate business results, and discover innovative solutions that help turn ideas into action.
SB’17 Detroit is a multi-sector industry event that brings together the world’s largest global brands, disruptive social entrepreneurs, NGOs, academia, investors and a multitude of solutions providers and suppliers who see sustainability as an essential driver of brand innovation, value creation and positive impact.