“Show us the data.
That’s what I hear almost every time I work with decision-makers. Governments and businesses aren’t going to invest in conservation without data showing the effectiveness of those initiatives.
So this is a great opportunity for us – environmentalists – to give them that data. But the research-based evidence they need isn’t always available.
We who champion investing in nature need to better understand what decision-makers need to know, collect that data and translate it into accessible, actionable formats that allow them to compare their options. If we do this well, we can help decision-makers conclude that protecting nature is the smartest investment they can make.
That’s what I told 250 scientists during my recent keynote address at the Natural Capital Symposium at Stanford University in California…”