Muhtar Kent, Chairman of the Board and Chief Executive Officer at The Coca-Cola Company explains how accusations of water misuse in India was Coca-Cola’s ‘wake up call’ on natural capital.
“Our world has a water problem. It is an issue my company has grappled with for years in many parts of the world.
It’s no secret global water supplies are stressed. Some estimates suggest just 15 years from now our world will need 40 percent more fresh water than we can easily access today. And while the situation is likely to get worse before it gets better, I’m concerned by the lack of urgency in business and society as a whole to address it. Meaningful action is happening in some spheres, but it seems those not facing immediate scarcity or quality issues often take water for granted.
Many experts predict conflict and population shifts linked to the struggle for water. I predict that if you aren’t responsibly managing water in your business, you won’t be in business 20 years from now. I’m not saying this as a detached observer…”
Read on at: LinkedIn.