This article was originally published on the Guardian.
“An increasing number of CEOs and boards are asking themselves a somewhat surprising question, one that at first glance might seem to sceptics to be almost “un-corporate”: if my business is not helping to create a better future for the planet and its people, what is the point of all this overwhelming effort?
“Purpose-driven leadership” can sound like a buzz phrase, or worse, the latest in management consulting-speak. It can be dismissed as the politically correct quote for annual reports, or as new-age soul searching by companies that have reaped profits by focusing only on value creation at any cost in the past.
Yet, increasingly, successful companies are those that truly adopt purpose-driven leadership. This helps them grow and prosper. It helps them attract and keep the best people. It ensures they find like-minded partners to help them tackle challenges. And it generates investment from shareholders with a long-term view. Companies can maximise purpose and value at the same time, with each supporting the other. It need not be an either/or choice, but can be both…”
Read on at: the Guardian.